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Category Archives: Tips

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Marketing Analytics

Why Marketing Efforts Should Focus on Conversion

TipsBy Josh TopelMay 2, 2018Leave a comment

Although brand awareness and social media engagement are important for marketers to consider, in the end, the ultimate goal is to generate measurable ROI. That’s not to say that brand awareness isn’t critical, but that can largely be left to PR and communications specialists. For marketers who operate deeper within the sales funnel, it’s time…

Entrepreneur's Primer

Surveying the Battlefield: A Entrepreneur’s Primer

TipsBy Michelle EichnerJuly 25, 2017Leave a comment

Surveying the Battlefield: An Entrepreneur’s Primer Most startup businesses enter the market with at least a few direct, indirect, and mindshare competitors. Before you take the plunge to set up shop, do a thorough review of the competition. Along the way, you'll discover insight toward a sales and marketing strategy to keep pace with and…

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