There was a time when innovation in organization and file search meant a library of folders where we could store documents, video, images and more. We could name these files and visually search within folders by filename to find what was needed. It worked quite well when we housed files on a single self-organized internal…
Although brand awareness and social media engagement are important for marketers to consider, in the end, the ultimate goal is to generate measurable ROI. That’s not to say that brand awareness isn’t critical, but that can largely be left to PR and communications specialists. For marketers who operate deeper within the sales funnel, it’s time…
Anyone who has been persistent in sales while making a concerted effort not to annoy their prospect probably doesn’t have much trouble making the leap to an online dating metaphor. However, the more you examine why marketing funnels are like the online dating scene, the more realistic the statement becomes. At the top of your…