Throughout the workday, we often run into barriers, keeping us from being productive. Maybe you’re thinking you just need a cup of joe, but often simple daily tasks can be a minefield. A major offender is searching for files. To find files obscured throughout cloud storage platforms and folders is a task all on its own. It’s…
We all try to make our office lives a little homier – a succulent there, a family photo here, maybe a dog calendar. But what if the real solution to making work more accurately reflect our personal lives is through social media norms? I’m not saying get on Facebook instead of writing that report, but…
Last week we talked about how Google Analytics can help marketers understand content types and affinities in order to target potential customers successfully. The next step is creating snackable content your audiences are more likely to consume. I always hear people saying its millennials that have the attention span of a goldfish and digest content…
For content marketing professionals, Google Analytics is the number one tool for small and medium traffic volume sites to determine if a strategy is working or failing. It’s most often used to tune content and delivery methods to drive the most traffic and conversions. However, if leveraged correctly, Google Analytics can also reveal a lot…
In the first part of this blog series, you learned the pros and cons of integrated suites for content management systems (CMS), customer relationship management (CRM) and marketing automation (MA). In this sequel, we examine when a best of breed solution is the better-defined approach based on business goals and processes. Marketers target customers in…
When choosing Content Management System (CMS), Custom Relationship Manager (CRM) or Marketing Automation Platform (MA) software, marketers must determine whether an integrated suite or a “best of breed” application will best meet the needs of their organization. An integrated suite combines multiple functions of a marketing tech stack in one platform to create a streamlined…
It’s clear the marketing tech stack has grown exponentially over the past decade. As new marketing tools emerge, marketers gain the ability to account for a range of highly specific, niche problems that are unique to individual subcategories of marketing. Although the continued growth of technology allows marketers to solve an increasing number of problems,…
There was a time when innovation in organization and file search meant a library of folders where we could store documents, videos, images, and more. We could name these files and visually search within folders by filename to find what was needed. It worked quite well when we housed files on a single self-organized internal…
Although brand awareness and social media engagement are important for marketers to consider, in the end, the ultimate goal is to generate measurable ROI. That’s not to say that brand awareness isn’t critical, but that can largely be left to PR and communications specialists. For marketers who operate deeper within the sales funnel, it’s time…
Anyone who has been persistent in sales while making a concerted effort not to annoy their prospect probably doesn’t have much trouble making the leap to an online dating metaphor. However, the more you examine why marketing funnels are like the online dating scene, the more realistic the statement becomes. At the top of your…