Customer Experience

6 Tips to Minimize eCommerce Customer Experience Buying Barriers

eCommerce Customer Experience Kills or Drives Sales When consumers can easily and quickly find what they’re looking to buy, brands dramatically increase the likelihood of converting these searches into sales. Considering that 94% of consumers abandon their shopping sessions because of choice overload, irrelevant products, or even coming up with zero search results, this is…

Product Data

Shopify product data that converts more shoppers

How to generate high-quality product data that converts more shoppers? eCommerce brands across the globe face similar product data challenges. Every season, Shopify brands spend countless hours managing, mapping and populating product data to help intent buyers quickly navigate to the most relevant products that convert. Meanwhile, 31% of consumers said, “Not enough information or…

Version Control Sucks

Version Control Sucks

As a marketer, you live and breathe content. You’re always creating, reading and managing it. You have to be on top of every asset and piece of material circling your department, stored throughout your tech stack. Version control can become a nightmare, putting a big dent in productivity. Several issues inundate version control: wasting time…