Welcome back to our series “Search for Marketers.” In our last entry, we talked about natural language processing and how it improves search functions. This week we’re going to dive into image recognition. Image recognition is now in our everyday lives. Photo libraries and Facebook tag friends and family in photos. You can search by…
Welcome to our new series called Search for Marketers. In this sequence of blogs, you will learn the ins and outs of search from basics to how it changes our lives. If you’re wondering how algorithms, processing tools and humans impact search, you’re in the right place. This series will break down each search element,…
Despite a few remaining skeptics, there is no doubt that social media is an effective strategy for business-to-business (B2B) marketing. According to Forbes, 83 percent of executives that choose a vendor on behalf of their company use social media in their decision-making. The key to being effective in B2B social media marketing is to remember…