How to increase Shopify conversions with Product Tags

Thought-Leadership
Shopify

Increase Shopify conversions with Product Tags

We've seen firsthand the power of product tagging, with 100's of online shops using Digitile to tag and manage their product image files. As subject matter experts, we want to show those running Shopify-based businesses how product tags can create more conversions for their stores.  Some require Shopify Apps while others are just best practices and know-how.

Shopify tags help out in a number of ways. They give web crawlers better information in indexing your website and can improve Shopify seo search rankings, provide customers with a more efficient way to navigate, and make eCommerce management easier.

Tip #1: Boost Your Shopify SEO With Product Tagging

Improving the search engine optimization of your Shopify website can give you a boost in organic traffic and lead to better conversion rates. Product tags can be used in a number of strategic ways in improving your Shopify SEO.

Use a theme that makes Shopify product tags visible

Google's web crawlers scan through websites and determine what they’re about. Utilizing a theme for your Shopify pages that displays product tags gives Google additional content it can use to better index them.

Match product image alt-tags with keywords

Google uses alt-text to classify images, as it can’t analyze them visually. Look at the main keywords in your Shopify product descriptions and add them as alt-tags to the product images. This will give Google's crawlers important data in identifying what these images contain.

Place keywords at the beginning of product descriptions

Make sure that an item’s top 1-2 keywords are at the beginning of a product description. It's tempting to want to cram too many keywords in, but hold off as Shopify's SEO algorithm will ding you on this.

💡 Include product tags in URLs

Product tags can be used as keywords in URLs. When someone’s browsing through a specific collection, they’ll see a URL that includes products tags like in this example:


https://www.domain.com/collections_A/[collection_B]/[tag]

 

Shopify collections can be browsed by specific tags, with the corresponding URLs showing these terms. This not only helps customers in understanding where they are on your website but also helps Google better index it.

Tip #2: How Google Analytics Can Boost Your Shopify SEO Practices

Google Analytics is one of the strongest Shopify apps that brings direct analytical value to boost your store's SEO.  When you launch your Shopify store, don’t forget to set it up with Google Analytics. After it has been up and running for a few months, you'll have hard data showing how it's doing. There are a few different reports you can create from these analytics that will show you which keywords are driving the most traffic. 

 

If you want to see keyword data for specific landing pages follow this path:

Acquisition->Search Console->Landing Pages

 

If you’d like to take a look at all of the keywords bringing in organic traffic follow this one:

Acquisition->Search Console->Queries

 

These reports give you a great deal of important information, showing you the keywords that draw the most impressions, page clicks, and the average page rank position. 

 

You can use this data to reverse engineer traffic back to your Shopify website. The keywords in these reports will show you what terms to add to product descriptions and tags, as well as functioning to cross-reference the keywords of other related products. Over time, you should see the number of pages that rank for these keywords and Shopify tags increase with higher impressions, clicks, and better page rank positions.

 

Whether you’re just starting out or have had your website for a while, there are always ways to improve Shopify SEO. We recommend you check out  Google’s Keyword Planner and Ahref’s tool in generating keywords for your store. 

 

You might have too many products to spend the time and effort in integrating SEO for every single item. We suggest working on improving the SEO of the top, middle, and bottom selling products. Down the road, you’ll be able to gauge the effect of this SEO work to determine if it’s worth applying to even more items.

🎬  Video Demonstration

Learn first-hand how to use Google Analytics to identify keywords and potential product tags to leverage on your site and blogs.

Tip #3 How Tags Improve Storefront Search Efficiencies

Customers spend a lot of time looking for the same things over and over.  You can not only streamline their browsing experience but improve how your storefront is organized and its navigation through product tagging.

 

Shopify tags allow for better filtering of categories and products, helping customers to get to the products they’re after faster. Having this structure in place has been found to increase the average basket size by 10-25%.

 

Tags also help you in maintaining your product categories. Use tags to group related products so that you can make changes to them more quickly, rather than having to manually find them.

Tip # 5 How Tags Streamline Order Management

If you’re brand new to running a Shopify store, it’s impractical to spend money on Shopify apps to help you general eCommerce management of orders. If you’re just starting out, you should use what’s already built into Shopify to flag specific orders or customer types. 

 

Tags can be used to organize orders depending on the shipping method, whether it’s a return, classify products by specific manufacturers and even identify customers who are on an email list to send marketing materials out to.

Tip # 6 How to Build a Blog Tag Strategy to Drive Sales

Blogging is a great way to help your business grow through organic traffic. Search engines are hungry for new, unique content and a regularly updated blog is one of the best tools to get the job done.  Setting up a blog with your Shopify store will give both web crawlers and your customers something valuable.

 

Use tags to organize your blog posts

Classify your blog posts into categories or by subject. Customers can click through these tags to find other related posts. When a customer searches for a tag in your online store, matching blog posts will also appear in the search results. This functions well in giving people what they need to make a buying decision.

 

Match blog topics with your product categories

Anyone doing keyword searches and looking up information related to the products you carry are potential customers. You've gained their attention, and they're that much closer to purchasing something from you. With your blog posts, target the top 5-10 keywords, and come up with topics related to your product categories. Share with them specific product pages connected to these blog posts and what they're searching for.

Use product tags to increase Shopify conversions

Product tags are beneficial in improving a user’s experience, gaining visibility to your Shopify store, and helping you with eCommerce management. Take advantage of using product tags on your Shopify store, with Digitile providing a simple Shopify app for tag management to help you succeed with automating Shopify collections.

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