As a marketer, you live and breathe content. You’re always creating, reading and managing it. You have to be on top of every asset and piece of material circling your department, stored throughout your tech stack. Version control can become a nightmare, putting a big dent in productivity.

Several issues inundate version control: wasting time looking for a file, reviewing versions and edits from multiple collaborators, or working off an outdated version. According to a Perforce Software study, 83 percent of workers lose or waste time each day on version management issues, and 81 percent have found themselves working on the wrong version. With the growing number of cloud solutions being adopted by companies, comes copies of the same file stored in multiple places.

It can be difficult to discern which version was the most up-to-date. When going in to review a file or update it, you often find the same version saved in multiple places or versions saved under different names. How are you supposed to know which one to review? Now you’re wasting time clicking through and signing in and out, leading to an unproductive day.

Platform > Platform > Folder > Subfolder

At my previous company, we underwent a brand refresh with a new tagline. We had to locate and identify every asset the marketing department had created over the last 24 months to ensure we produced a new copy of the asset with the updated tagline. A lot happens in two years. There were messy versions saved all over the place. It was a challenge to locate every asset stored across all the cloud solutions we used to manage and execute day-to-day tasks. We had to log in and out of all our cloud solutions, searching through folders. Then we had to Slack or email our colleagues to ask where files were located or to ensure it was the right version. This is a rampant problem throughout tech stacks and for productivity.

Solution

With a solution like Digitile, it would have been easier to find the right versions with cross-platform insight and visualization. Digitile shows the latest version, bringing front and center duplicate files, with time stamps. This offers employees peace of mind they are working with the most up-to-date file. With Digitile, we would have been able to quickly view each asset and be able to identify the latest versions of each one all on one screen.

The bottom line? Version control doesn’t have to suck.