For content marketing professionals, Google Analytics is the number one tool for small and medium traffic volume sites to determine if a strategy is working or failing. It’s most often used to tune content and delivery methods to drive the most traffic and conversions. However, if leveraged correctly, Google Analytics can also reveal a lot…
I’ve read piles of articles offering tips for starting a new business. But they mostly seem to provide only high-level recommendations. Only a few spell out the concrete things you need to do to create great marketing. Before the virtual front doors opened to my new business (ahem, Digitile), I realized that there was…
As a new business idea takes shape, it’s mission critical to craft your positioning early. Although there are dozens of startup priorities, positioning will prove foundational in several ways. A polished value proposition, refined differentiators, and a clear intended target market will create the foundation of your market identity. Pitch your value proposition to…