I’ve read piles of articles offering tips for starting a new business. But they mostly seem to provide only high-level recommendations. Only a few spell out the concrete things you need to do to create great marketing. Before the virtual front doors opened to my new business (ahem, Digitile), I realized that there was…
As a new business idea takes shape, it’s mission critical to craft your positioning early. Although there are dozens of startup priorities, positioning will prove foundational in several ways. A polished value proposition, refined differentiators, and a clear intended target market will create the foundation of your market identity. Pitch your value proposition to…
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Artificial Intelligence doomsayers have been trumpeting pretty loudly as of late. Their divine proclamation? That automation will soon take over every job from truck-driving to marketing creative direction. While it’s out of our wheelhouse to make such lofty declarations, we do have our ears to the ground as far as A.I. as a productivity tool…
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