It’s clear the marketing tech stack has grown exponentially over the past decade. As new marketing tools emerge, marketers gain the ability to account for a range of highly specific, niche problems that are unique to individual subcategories of marketing. Although the continued growth of technology allows marketers to solve an increasing number of problems,…
Anyone who has been persistent in sales while making a concerted effort not to annoy their prospect probably doesn’t have much trouble making the leap to an online dating metaphor. However, the more you examine why marketing funnels are like the online dating scene, the more realistic the statement becomes. At the top of your…
In a previous blog, we talked about why the utilization of a powerful search engine like Google is a better way to find and organize files. In this blog, I am going to discuss the reasons why it is no longer sustainable to expect professionals to use current file storage solutions efficiently. Cloud storage and…
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When someone is trying to find information, they simply type keywords or phrases into Google, and its algorithm somehow knows exactly what the user meant by “actress that plays a funny spy.” Google brings up Melissa McCarthy. It just knows. If only searching for work files were that easy. In this case, trying to draw…
Entrepreneurs are vessels jammed with innovative ideas. Their determination to bring a concept to market can be astounding. When they storm the market with a well-designed product or service, sales skyrocket. But the devil is in the details. To build a smoothly run business, turn your sites to efficient office management and outstanding customer experience.…
The decision to start a business is daunting. It starts with a eureka moment to solve a problem or invent a need. You gather up enough passion to fill an Olympic-sized pool and off you go!. But after the initial excitement comes the grind. There is an overwhelming number of factors to consider when…
Earth-shattering innovations are the stuff of daily news these days. The technological advances that once promised to streamline day-to-day work activities have become integral to jobs across levels, functions, and industries. Real-time messaging, video conferencing, and collaboration tools have opened the door to remote workforces. Unless the internet goes down, millions of people can work…