Marketing Suite

Integrated Suite vs. Best of Breed – What’s right for your marketing team? (Part 1)

When choosing Content Management System (CMS), Custom Relationship Manager (CRM) or Marketing Automation Platform (MA) software, marketers must determine whether an integrated suite or a “best of breed” application will best meet the needs of their organization. An integrated suite combines multiple functions of a marketing tech stack in one platform to create a streamlined…