As marketers, we often hear that to create engaging and interesting brands, we need content, content and more marketing content. But creating new and exciting marketing content to keep up with the fast pace of the internet takes a lot of time. Repurposing content is a more efficient way to reiterate key messaging, promote past…
Welcome back to our series “Search for Marketers.” In our last entry, we talked about natural language processing and how it improves search functions. This week we’re going to dive into image recognition. Image recognition is now in our everyday lives. Photo libraries and Facebook tag friends and family in photos. You can search by…
Welcome to our new series called Search for Marketers. In this sequence of blogs, you will learn the ins and outs of search from basics to how it changes our lives. If you’re wondering how algorithms, processing tools and humans impact search, you’re in the right place. This series will break down each search element,…
Despite a few remaining skeptics, there is no doubt that social media is an effective strategy for business-to-business (B2B) marketing. According to Forbes, 83 percent of executives that choose a vendor on behalf of their company use social media in their decision-making. The key to being effective in B2B social media marketing is to remember…
Visual storytellers overcome the monster. Rags to riches. Quests. Voyage and return. Rebirth. Comedy. Tragedy. These are the seven basic plots of stories. These plots are not just in novels or movies, they are in every part of our lives, including marketing campaigns. Visual storytelling began with visuals like cave drawing and rock art. Then…
We all try to make our office lives a little homier – a succulent there, a family photo here, maybe a dog calendar. But what if the real solution to making work more accurately reflect our personal lives is through social media norms? I’m not saying get on Facebook instead of writing that report, but…
In the first part of this blog series, you learned the pros and cons of integrated suites for content management systems (CMS), customer relationship management (CRM) and marketing automation (MA). In this sequel, we examine when a best of breed solution is the better-defined approach based on business goals and processes. Marketers target customers in…
When choosing Content Management System (CMS), Custom Relationship Manager (CRM) or Marketing Automation Platform (MA) software, marketers must determine whether an integrated suite or a “best of breed” application will best meet the needs of their organization. An integrated suite combines multiple functions of a marketing tech stack in one platform to create a streamlined…
It’s clear the marketing tech stack has grown exponentially over the past decade. As new marketing tools emerge, marketers gain the ability to account for a range of highly specific, niche problems that are unique to individual subcategories of marketing. Although the continued growth of technology allows marketers to solve an increasing number of problems,…
